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World Industries Skateboards
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World Industries has the most interesting story in skateboarding by far. World was started by freestyle skater Steve Rocco. I think he got fired as Team Manager of Vision some time in the late 1980s. He got together with Rodney Mullen to start a board company called World Industries. They focused on making twin tail decks and used a simple marketing plan which was to do the opposite of what the big three skateboard companies at the time were doing. Instead of printing decks with skulls and snakes on the bottom, World would print cartoons, 40oz bottles, naked chicks - whatever was taboo at the time. Their magazine advertisements would be blank, while the big three would print the same ads over and over again. Eventually, World re-invented skateboarding (into street skateboard mainly) and the rest of the major skate companies fell to the wayside.
Then the weirdest thing happened. All the cartoony graphics and silly marketing started to attract young children. By the millions! Over night World became a kiddie brand and the core skateboarders had moved on to more mature brands like Girl, Chocolate and Element. Steve Rocco sold the brand for something like $20 million in the late 1990s and has recently made a movie about this adventure called
The Man Who Souled The World
Back in the day and World Industries
Growing up in El Segundo there was a little known secret. You see World Industries set up shop down in the brick industries back alley section of town. And from what I can tell they tried to keep it a secret from the neighborhood kids for as long as possible. Eventually the word got out and every kid in town knew where they World Industry Warehouse was located. First kids would mob the place asking for stickers and free boards. But then the big secret came out: Look in the dumpster. World use to throw away test decks, clothes, magazines, wheels and all kinds of junk in their dumpster. After a while, World got wise and started to lock the dumpster and only throw away things of absolutely no value.
The final holy grail of the World Industries complex was their trampoline. Some of the World Industries pros would take new test design skateboard decks and practice flip tricks on the trampoline. When they were done doing their test tricks they would leave the skateboard decks on the trampoline. The trampoline was behind a chain link fence adjacent to the street. If you had enough balls, you could climb the fence real quick, grab a couple of decks, throw them over the fence and climb back out before anyone noticed. Legend has it that some local kids actually got a few free skateboard decks this way.
The Secret World Industries Skateboard Park
Finding secret skateboard company skate parks is an exciting thing for a young skater. Not only do you witness the celebrity appearance of a pro skateboarder, you get to see an inside look of how the hone their skills. Plus you may even get the chance to skate the park with the pros (which can be both a curse and a blessing depending on your personality and skate-self-esteem).
We ran across a secret World Industries skate park back in 1997. It was located in a brick warehouse in El Segundo. The only reason why we found it was there was some asphalt tranny there that made a good wall ride spot. I decided to show my friend this little secret spot. I knew it was a business in the day time so I usually rolled over to the place at night. So one night we go over there to check out the spot and the warehouse doors are open. And sure enough there is a full on skate park with three pro skaters skating around: Daewon Song, Willy Santos and I can't remember who the last guy was.
My friend actually knew Daewon because he would see skating local South Bay spots. He went in and skated and I totally chickened out. I totally had a "I Suck" complex back then and I didn't want to expose my lame skills to the pros. Now a-days I could care less what people think of my skating abilities and would of definitely rolled around in the park. The funny thing is, really Ė everyone sucks compared to Daewon. Nobody can skate like him Ė he is his own skating god.
Current Reviews: 3
This product was added to our catalog on Monday 20 April, 2009.
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There is a reason Walmart and "sports" stores offer these boards. Yes they are a step up from the Variflex and the spiderman boads the stores used to sell. These boards are great for beginners that are young and skinny. Now for the average rider these won't hold up over time. Google World Industries China. This will give you some insight to this company and thier vision. For a cheaper starter board it is fine, but don't after a while you will require an upgrade
[2 of 5 Stars!]
World Industries is definitley known around this world, skaters or not skaters, a lot of people recognize this brand. But, I do not think these boards are the best to get if you're looking for the "right" board. I've had this board for about a year or so, and I've been wanting to get a new one ever since. I really like the wheels, and trucks, but the deck itself is just, not that great. I think that if you were to get a deck, and you are just starting, get this, but if you're trying to get better and become professional, or something like this, then I don't recommend it too much. The boards pop and dips are okay, but when it comes to performance, there are definitley better decks out there. But, if you're looking for an easy, cheap skateboard, then this is the one for you, it's way better then a store brand.
[3 of 5 Stars!]
World Industries is one of the big names in the skateboarding world, and you will see their logo plastered everywhere. These are known as the customizer's dream board. Lots of skaters choose to buy just the deck, and then outfit it with everything else as they see fit. The advantage is that you end up with exactly the skateboard you want, and not a model that's been made for you to buy. It also saves you money to build your own board. Customized boards straight from the company cost an arm and a leg, but you can build your own on a high school kid's allowance. They have so many decks to choose from that your head will spin. Once the spinning stops, take some time and check out everything so that you can find the best board for you. Especially for those who want to customize, it's important to have exactly the design and style you crave. The designs are absolutely amazing. They have spared no detail at all in their designs. You are sure to be impressed with them. They have lots of racing themed boards, boards with pitchfork-carrying devils, skulls and flames, boom-boxes and much more. You have to really explore all that World Industries has to offer before you buy your deck and get started creating your board. This company also offers a great warranty. Not all skateboard companies offer a good deal on the warranty, but this is one of the things that sets World Industries apart. They have so much confidence in the quality of their decks that they give you a lifetime warranty. If there are any problems with the deck due to manufacturing, they will replace it for you, and this goes for the entire life of the board, not just when you buy it. Even if the defect pops up several years down the road, the company will give you a brand new board free of charge. These guys really stand by their product. The first step in building your board is to choose the style you like. There are lots of deck options to choose from, including Everlast, Mini, Liteweight, Mid-Size, Full Size, Micro and Special Edition. Sorry, but you're heads going to spin again. Check out all of these and decide which feels best for you. Your local skate shop should have some boards for you to try and experienced skater staff to help out. Each deck type has its special qualities, and they're all good. It just depends on what you want. If the store doesn't have what you need, you can have them order the deck direct from the company, or you can order it online yourself. Once you've got the design and the deck type, it's time to outfit your new board. World Industries offers all the accessories and extras you need, so you don't have to go anywhere else to get them. They are all about variety, and the variety of accessories and toys is stunning. Building your own board is exciting for any skater. It gives you a chance to choose every part of the board and totally have it your way. For board builders, World Industries is the way to go. They specialize in custom boards, and offer everything you need from decks to accessories. You can get the perfect board you desire at a low price. World Industries is a common name when it comes to skateboarding decks. It is common for people to purchase only the deck and then to finish making the rest of it with various parts. This means a person can create the skateboard they want to their specifications. They donít have to settle for what is offered already completed. They also donít have to pay a high price to have someone else customize one for them. You will find that World Industries offered a vast variety of decks to choose from. It may take you some time to decide which of the wonderful designs you wish to buy them. They are very detailed and include colorful designs that you will be quite impressed with. Some of the options include racing, skulls, flames, a boom box, and a devil with pitchfork. This is just a small sample of all of them offered so be sure you explore before you buy. That way you can get the World Industries deck that is perfect for you. One of the best warranties in the world of skateboarding decks is offered by World Industries as well. They offer a lifetime guarantee against any defects in the manufacturing of the decks you purchase. Should any such defects present themselves when you own it, you will be able to get a new one at no charge. Such a good warrant is a solid indicator that they use quality materials and that they firmly stand behind all of the skating decks they sell. You will find many different categories of World Industries decks to choose from. They include the Liteweights, Everlasts, Special Edition, Mini, Mid-Size, Micro, and Full Size. Therefore no matter what type of skateboarding deck you are interested, World Industries has something spectacular to offer you. If you donít find what you want at a retailer you can ask them to custom order it for you or you can order it online. Of course World Industries offers all the parts and accessories you may be looking for as well. They have a good enough selection that you can feel free to make any overall design of skateboard that you desire. The fact that with this type of self completion you can get a high quality skateboard at a very low price should be encouraging.
[5 of 5 Stars!]
Tuesday 21 May, 2013 |
10275532 requests since Tuesday 24 February, 2004
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