I am not sure what Zero is trying to say with this deck. I have a feeling that Jamie Thomas and the people at Zero have a pretty hardline idea of what skateboarding should be.

I think skateboarding is doing pretty well in terms of the industry promoting artistic creativity. Of course, the business of skateboarding has all the same politics that any industry has - I mean come on, when money is involved nothing stays beautiful a pure.

With that said, I want to remind everyone that it is up to you to make skateboarding genuine. The more that skaters push this blessing, and the less companies are involved, the better it will be for everyone.